Suffering from modus operandi of reviewer team


The last 48 hours we had a lot of “fun”, caused by the app reviewer team at Apple. The over-worked folk in the review team won’t harm us intentionally, of course not. But their actions have caused much stress:

  1. They published the version 1.4 of our Super Trumps to the App Store, *although* there is a major problem. The result: 142 customers, who downloaded the update, can now play only the lite version and are nerved by a dialog, stating that they are using a piracy copy … they are not!
    We have immediately  removed the app from store and distributed a new version. Now we’re hoping that the reviewer team will review this non-faulty version as soon as possible.
  2. The recent update of our Super Trumps Aircrafts has been rejected, because “it violates section 3.3.6 of the iPhone Developer Program License Agreement”. When a game has ended the received points are automatically submitted to our online high score list. Apple wants that a user is informed before his data is collected and send elsewhere. Strange that Apple hasn’t moaned about that missing information before. We’ve done so since the first release of Super Trumps in April … we’ve been doing so with every Super Trumps app and with all versions. Why complaining only now?
    We have already send an update for all our Super Trumps apps to Apple reviewer team with an intermediate step: After the game has ended the user can decide whether to submit the received score to the online highscore or not.
  3. Because I’ve been always a great fan of Michael Jackson (I’ve seen him live at his “Bad” tour in Nuremberg in the late 80’s!) and I’ve been shocked by his early death we have developed a Super Trumps app with hit singles by The King of Pop. Already 5 days (!) after submission to reviewer team I got a message with the following content:

    “Your application, Supertrumpf Michael Jackson, is requiring unexpected additional time for review.   We apologize for the delay, and will update you with further status as soon as we are able.
    Thank you for your patience.”

    Yes, thanks! Hmmm, a “additional time for review” for what reason? Because hundreds of developers have submitted a Michael Jackson Remembrance app? Because Apple wants to avoid that developers make big bucks (and also Apple, 30%!) with his death, because that would be impious? Because Apple is frightened that these apps might contain proprietary material?
    I hope that it’s because of reason one!

Phew, a lot to accept within about 10 hours … but we won’t give up but going on with the struggle. Dear Apple, please professionalize your app reviewer team and extend the team as soon as possible! A lot of developers all over the world would be thankful for that professionalization.

3 responses to this post.

  1. I totally agree with your point. I’ve submitted my first iPhone App “Fitness Diary” on the 1st of July and would be happy if I yet got a message like “… is requiring unexpected additional time for review.”. It’s almost 10 days now and I’m wondering what they do with the apps – read the machine code to check compilance?!
    I wish us (developers) luck for a quicker and more professional process in the future.

    Reply

    • Since the release of OS version 3.0 the app reviewer team is apparently needing mor time for the review process. At the moment values of 10-14 days are normal, before 3.0 the average duration of the review process has been 5-10 days.
      This might be a “trick” (someone suggested, I have no proof :-D): When in iTunes Connect and ready with all data and uploads choose the Austrian oder Swiss store in section “Review”. This is reputed to be a way of acceleration the reviewing process.

      Reply

  2. […] a “rigorous quality check”, conducted by Apple. Although there are plenty of resources out there, here’s a short rundown of what we’ve learned ourselves so […]

    Reply

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